For building an audience, to formulating ad-campaigns and running them, you need a bunch of best mobile marketing tools to monetise your mobile apps. Here is a list of best Mobile Marketing tools which can help you earn revenue from your mobile applications.
1.Flurry:https://www.flurry.com/
Flurry is an advertising platform & analytical tool for mobile phone applications. It is owned by Yahoo since 2014. From start-ups to the Fortune 500, Flurry’s ad-platform is boasting over 1 million active apps. One of the best tools for formulating better & personalized ads to improvise the user’s app experience.
It has proven to be instrumental for mobile app developers & companies in building, measuring & monetizing android & iOS-based smartphone applications in a better way by helping them understand user’s behaviour.
It provides advertisers and publishers with divergent & real-time insights on user’s explore usage, engagement, retention, geographic, demographic, audience and technographic metrics.
It rigorously monitor’s app’s performance on a mobile phone, tracks 500 events with unlimited parameters, & collects realtime data to analyzing and understands customer’s behaviour.
Flurry handovers developer or publishers with an ability to monitor a whole portfolio of applications distributed on different application stores across platforms.
Funnel your metrics, categorize your data, and generate engaging ad-campaigns according to user’s choice.
The advanced plan offers users to customize queries for fast, on-demand data exploration,
segmentation and funnel analysis. It further includes robust Crash Reporting, Push Notification management and Remote Configuration.
2. AdMob/AdSense: https://admob.google.com/home/
ADMOB is a mobile advertising platform by Google which helps you monetize your mobile app through in-app advertising. Publishers can run highly engaging ads in mobile applications in various available formats.
With Admob, you can generate Native ads which match the look of the website. The ad blends in with the website’s theme and color scheme in a great way to improve user experience.
AdMob mediation has in-built ad-network optimization which automatically adjusts positions of your other ad networks in your mediation stack to give you maximum app-based ROI. You can scale your monetization by showing ads in more than 200 digital markets.
The tool lets you access new data and powerful reports that may help inform your monetization strategy. You can build custom audiences and even use BigQuery with your analytics data by linking your AdMob account with Google’s Firebase.
Once you link the two, you get access to customized analytics (like custom events) & complete user metrics in your AdMob account along with other Firebase products.
With back-support of Google Analytics, a range of automated tools & brand safety controls, AdMob hands you over with advanced monetization technology.
AdMob’s robust reporting and measurement features help the developer’s peek into better insights to understand user’s run-time behaviour.
3. DoubleClick: https://www.thinkwithgoogle.com/intl/en-apac/tools resources/programmatic/doubleclick-digital-marketing-platform/
Another mass-marketing tool owned Google, Double click is primarily designed for controlling how often an ad is shown to a browser, how long it is shown for and how often it will appear.
Double click is different from Google Display Network which consists of Adwords, AdSense, Analytics etc. It is a separate division within Google which is a combination of Google’s most advanced advertising tools set.
DoubleClick offers different inter-connected platforms viz; DC Campaign & DC Bid managers, DC Ad Exchange, DC Search, DC Rich Media, Dc Studio, DC for Advertisers and DC Creative Solutions.
DoubleClick tracks time, date, ads id, user id, ad placement id, referral URL etc.
The tools help you deliver ads to your customers, undertake programmatic bidding on high-quality ad inventory, and you get access to world’s largest ad marketplace for purchasing a display, video, mobile, Search and even Facebook inventory.
You can use DC to purchasing search ads across Google, Yahoo, and Bing. Experts believe this feature makes DC more powerful than AdWords. Further, you can design, deliver and measure rich, interactive and expandable media (video) ads with the creative solutions.
DoubleClick is your doorway to both GDN inventory as well as 50+ more ad marketplaces which are high-quality additional sites where you can advertise to millions of daily active users.
4. Media.net: https://www.media.net/
Media.net offers multiple ad-networking services including search, display, native, video, and mobile advertising. Media.net supports all the iOS & Android devices, thus publisher can monetize every impression, across all devices from a single ad provider source.
Media.net is one of the 5 largest ad tech network & the 2 nd largest contextual advertising platform. They are an expert in potentially engaging ad placement techniques, making sure that products/services always stays in the visible zone for users. Their network that manages high-quality ad supply to more than 500,000 websites.
Media.net is the original creator of display-to-search (D2S) ad format. It is a highly sophisticated method display monetization where ad units are filled with clickable keywords. These keywords redirect to a search engine like a page filled with search ads. It eliminates the need to buy CPM (cost per thousand impressions) based media.
Apart from this it also offers:
contextual Ads - shows ads basis the content type on publisher site/app,
Native Ads – ad matches with website’s look and gets dissolved in the interface,
Mobile responsive ads - responsive ad creatives that resize according to the devices screen size.
Bonus: You get exclusive access to Yahoo! Bing network’s search demands.
5. StartApp: https://www.startapp.com/
StartApp is one of the best insight-driven mobile-ad technology platform oriented towards yielding higher eCPMs & exponential ad-revenue and ensuring growth via higher fill-rates and higher engagements.
Publishers can choose to maximize their revenues either on their own or with dedicated account managers. StartApp has an active monthly user base of more than 1Billion users with 500,000+ small & large partners.
Another renowned form of ads by StartApp is playable ads, where the users can play a game within the ad, which can engage them to download the games.
StartApp’s interstitial ad-format places ads between two pages or sections of your website or mobile application. The ad-momentarily takes over the screen, while the user swap between pages, making it more intrusive with comparatively better revenue potential. They also offer Video Ads, 360 Ads, Virtual Reality Ads, Splash Ads & MREC Banners.
Advertisers can use StartApp to determine each user who is interested in individual products.
StartApp is compatible with CPA, CPC, CPI & CPM campaign formats and you can run campaigns based on App, Carrier, Competitors, Connection Type, Device, Gender, Geo & OS
It has served partnered with Yandex, Oracle, Oath, Sony Music Baidu and many others. It supports iOS, Windows, Unity platforms, Marmalade, Apache Cordova (Adobe’s) & other app development frameworks as well.
6. InMobi: https://www.inmobi.com/
InMobi is an ad-networking platform with global reach in international online markets including the UK, Europe, US, South Africa and India. InMobi owns a mobile rich media company Sprout which is InMobi’s mobile ad-networking segment.
InMobi Adtracker analyses post-click conversions across multiple networks and offers UDID-less tracking for mobile apps, conversions and event tracking. You can develop amazingly creative ads with HTML 5 rich media technology.
InMobi had developed a new targeting technology named as appographic targeting. It understands the user’s behaviour based on the type of media they like the most and then generates ads according to user’s choice. This technology can prove to be a better revenue generator for publishers.
Publishers can undertake in-app monetization, ad mediation, and audience bidding with InMobi. It has an inventory of display, native, and video ad formats.
InMobi has partnered with ABC, TMZ, BlackBerry, Pandora, Wattpad, Netflix, Audi, Samsung, Airbnb, HBO, Amazon and many more internationally recognized brands which are part of our everyday life. Serving with the best-in-class brands, you can understand the level of authenticity & service quality they behold.
Strong & accurate insights lets you peek into the user’s mind, & target right & potential audience with immediate action plans and cross-sell, re-target & re-activate users.
7. Smaato: https://www.smaato.com/
Smaato is a strong player when it comes to generating revenue through mobile apps & websites. You can easily integrate Smaato SDK with your app.
A genius way to always keep your apps free by unlocking Smaato’s ad-network of monthly 500 billion ad requests from 1.35+ billion unique users of 90,000+ mobile apps from 450 global demand partners around the world.
One of the best platforms for advertisers, publishers, app developers and marketers to maximize revenue through dynamic demand generation.
It offers real-time competition for every impression, providing higher visibility and transparency for users and boosting the prices of in-app and mobile website traffic.
Publishers get maximum control on Smaato’s inventories where they can enjoy seamless integration with the world’s top advertisers and unlock their apps’ full monetization potential.
Smaato’s dynamic, real-time competition for every impression generates higher eCPMs and immediate monetization. Publishers & advertisers get a wide range of targeting capabilities & support on a variety of mobile display and video ad formats.
Optimise your mobile ad-campaigns with Real-time competition for each impression and get high eCPMs and fill rates.
8. Chartboost: https://www.chartboost.com/
Chartboost is one great platform for cross-promotion ads, especially for game developers. It is a mobile ad network that focuses on direct advertising deals with app developers.They claim to serve 90% of developers of the top 10 grossing mobile games. Their clientele has an impressive group of mobile game developers including Rovio, DirtyBit, Ketchapp & EA.
It provides developers with a platform to sell their in-app ad spaces to each other and allows them to set their terms and pricing. Developers & publishers can partner with each other and cross-promote apps and mobile sites for free.
Further, Chartboost’s decentralized controls allow you to see who advertises in your app. Thus, you can decide who is allowed to do so and who is not.
It accesses user’s impressions, clicks, installs, money earned/spent and present them in daily and hourly reports to measure results of campaigns. Chartboost SDK suits all channels of ads including interstitial and video ads. Single code can help you run ads across multiple platforms.
The best part of using Chartboost is that they make sure that developers get 90% to 100% of ad-revenue, keeping a very little for themselves as commission. Chartboost only charges 10% cut for every transaction they handle on your behalf.
9. Adcolony: https://www.adcolony.com/advertisers/
AdColony’s global performance in advertising expertise, their programmatic marketplace, and its extensive ad SDK footprint makes them one of the best & largest mobile advertising and monetization platforms for developers and publishers.
AdColony is is renowned for their exclusive Instant-Play™ HD video, Aurora™ HD Interactive video and playable technologies.
Whether you are a brand advertiser or app install marketer, Adcolony has tools and services to cater your every digital mobile marketing need.
Being one of the best organizations in the mobile ad-network industry, AdColony has partnered with top mobile publishers/developers like ABC News, Flixster, Glu, and History.
From the 33 awards bagged by AdColony in 2019 only, their in-house creative studio of 65+ designers & developers has won 20 awards to-date.
They claim to have one of the best creative & design team. But don’t worry; if you want to do things your way, Adcolony lets you customize the whereabouts of your creative ads including text, font and colours for better engagement.
Ad-colony offers cross-platform monetization across Android, iOS, and Windows devices. Although AdColony mainly works with the CPM model, it supports CPA, CPC, CPCV, and CPI as well.
10. Zoomd: https://zoomd.com/
Zoomd is an advertisement platform dedicated to advertiser’s agencies, brands, and publishers to help them attain their increased mobile user acquisition & app usage and meet their key performance indicators (KPIs) needs.
Zoomd is integrated with more than 600 media sources. You can scale your campaigns performances to reach extra-ordinary user acquisition. Further, you can access all your acquisition campaigns from one central dashboard, thus saving countless resources in a cost-efficient manner.
Zoomd is integrated with all major 3rd party mobile measurement solution. With hundreds of international ad-networks & exchanges, you get 90% global reach. Further, they have an abundance of search data from their search publisher’s integration. Exercise hyper-targeting with high-quality user insights. Zoomd has multiple types of campaign building options including CPC, CPI, CPO, CPE & CPA. You can choose your preferred method of campaigning.
Get optimized results with machine decisions assistance which scans over 500Million data points a day. Zoomd furthers adds an extra layer of safety with 24x7 active fraud protection.
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