More clicks mean more revenue. To make good money from your mobile application based ad-campaigns, you need to serve your users with better ads. Scroll through a list of top Mobile Analytics tools which can help you analyse your audience’s behaviour in a better way.
1. Google Analytics: https://analytics.google.com/analytics/web/provision/#/provision
Google Analytics is probably the most recognizable self-service business intelligence (BI) platform. The highly popular analytics tool is free to use & there is a premium version available for enterprises as well.
You can copy a particular code from GA & encrypt it in your website’s code and then google can automatically start to collect data from your website in real-time. The tool even has the option to get customised reports of your analytics.
It is easy to integrate GA with other tools and platforms as well.
With Internal site search option, you get to know what your customer’s/visitors search for after arriving on your website. With this, you can plan on how to engage your customers.
Google Analytics also provides you with detailed reports of the pages that are experiencing a high bounce rate.
Google Analytics uncovers valuable audience data to help you determine which channels or social media platforms drive most of the traffic to your website, along with age, gender, interest, device and location of your audience.
You can keep a track of the type of content which generates better engagement and traffic.
GA helps you track how well your website is achieving your desired goals.
2. Apple Analytics: https://developer.apple.com/app-store-connect/analytics/
Apple Analytics is an analytical platform by Apple Inc. for analysing an app’s performance on different devices.
It helps you determine App Store Impressions which means the number of times your icon was shown in the Store.
It estimates user engagement insights by finding out how often a user opens your app and the amount of time they use it.
Not only this you see the number of customers who discover your app via different
channels, links & web references.
You can check how many users’ installed your app on Apple TV and were drawn by ad campaigns. Analytics on behavioural patterns of paying customers, and the number of daily app crashes.
It is a perfect tool for Apple platform/iOS-based app developers as it favours in finding out the most impactful and effective user acquisition channels and at the same time it clears up the kind of marketing campaigns which can be more effective for traffic generation.
3. Localytics: https://www.localytics.com/
Localytics is a Digitally Intelligent Analytics tool developed to understand engagement effectiveness of application users.
It provides you with real-time reports based on user’s data & helps you understand their behaviour effectively.
Localyitcs’ tools have campaign booster tools which can be used to retain users & prevent churning of customers.
It even has options to send customised messages and push notification to the app users. Through funnel management tools, monitor the engagement journey of your potential customers.
Classify your user’s multiple segments based on demographic attributes, behavioural data, device, app-specific data etc. and cater their needs according to their likes and dislikes.
With the campaign, insight can help you understand the problems with your ads. You can make the necessary improvements and develop strategies to make more personalised ad-campaigns.
With different types of reports, Localytics becomes instrumental in picking potential customer out of the pile & understand the reasons for uninstalls & bounce-backs.
With A/B testing check different types of messages & contents on your users and determine which one impacts their LTV (Life Time Value).
4. WebTrends:
Webtrends Analytic with its in-depth analytics reports becomes a key tool for cross channel exploration of consumer’s digital behaviour, engagement, loyalty & the content they find appealing.
It helps advertisers & marketers to critically analyse user’s interaction with the application & accordingly run engaging campaigns.
From measuring key program indicators to tracking specific conversion activity, Webtrends covers end-to-end user behaviour monitoring.
Track key metrics including trended usage and engagement summary, In-app ad responses, searches, purchases, session durations and frequency of their occurrence, Geo-location, languages preferences, conversion event history and much more.
Webtrends helps you manage multiple mobile campaigns through a single dashboard. It also integrates data inputs from all major mobile devices, tablets and other platforms & facilitating real-time insights on key metrics.
You can keep account and report on user activities and preferences with report annotations, RSS feeds, social media interactions and more.
Above all, you can be kept assured of privacy with ownership of data.
5. Countly: https://count.ly/
Countly tool helps app developers & marketers to track time spent by a user on the app, application version, platform, customer location.
Integrating Countly SDK into your mobile application can relieve you of looking for multiple tools to get app usage & customer behaviour metrics.
With facilities of Individual User Profiles, you can even track individual customer level actions & data.
With Countly’s Monthly User retention reports, you can keep track of consecutive users. This way, you can convert engaged user’s into potential or even loyal customers.
With Retroactive Countly Funnels, you can keep track of customers passing funnel/stages & their event/step performance count.
Countly Drill provides you with tools to filter and segment your data by applying queries.
Taking the user-app data management to the next level, Countly lets you track fatal or non-fatal crashes in your mobile applications, in real-time.
6. Amplitude: https://amplitude.com/
Amplitude is a mobile marketing tool to boost your application’s ROI. As of May 2019, Amplitude has been linked with more than 30,000 applications, collected 25 Trillion User behaviour action points & served 22 Fortune 100 companies.
It provides you with a round-about view of first-party insights with a centralised interface where you can manage all the consumer data, users’ insights, products & campaigns at a single dashboard.
Create multiple queries, sort data as per your requirement and perform account level analysis to establish B2B & B2C relationships with users.
Unlike other mobile analytics tools, Amplitude shows the same trendline & and easily helps you see where numbers have changed drastically. You can even go to individual user level and check how many of them have closed, filled and moved forward from an event.
You can even keep track of the funnel and share the links of the data with anyone in the organisation. It provides you with a variety of options to analyse product and users’ journey.
7. Mixpanel: https://mixpanel.com/
Mixpanel is an event-based real-time tracking tool which lets you track real-time engagement metrics with the data collected from mobile, web & other platforms based on iOS, Android, Unity, Javascript, PHP or Ruby.
Mixpanel’s insight helps advertisers & marketers understand user’s behaviour & their app-interaction in the form of trends. It enables transparency about customer’s choices & shows you where users are falling off in the funnel. Analyze your users’ journey through various
stages and know the events that lead to drop-off and fix the issues.
The best thing about Mixpanel is that you can link it with Facebook and then Facebook custom audience’s integration tool from Leadsbridge lets you automatically create audiences. Now you can specifically target active customers with more offers or target non-active customers with a discount.
The modern-day analytics & data-science techniques help you understand the reasons for behind user’s behaviour. This assists you in developing campaigns and strategies to engage, retain & convert them into final consumers.
The real-time product experimentation techniques like messaging, notifications & personalisation of ads lets you test your campaign & make necessary modification as per the responses received through insights.
8. Upsight: https://www.upsight.com/
Their tagline suggests that they convert your customer data into revenue. You can store all of your customer data in one place with no worries to run out of storage
The multiple business intelligence tools by Upsight are the perfect & most affordable methods to segregate the best out of the waste data. The usage charges apply equivalent irrespective of the quantity of data you process.
It gives you insights into the customer’s mind by understanding their behaviour based on their interaction with the apps. You can classify users into multiple segments according to the choices they make over multiple events & accordingly make branding strategies.
You can run multiple test campaigns, compare their results and then finalise the best ones to leverage & engage the high-value user segments.
Upsight is a flexible analytics platform where you can turn your business KPIs into Custom Metrics & monitor what is impacting app performance.
At last, you can make personalised communication with customer’s through 6 different types of customisable image & videos based campaigns & drive maximum ROI. This makes UPSIGHT, one of the best customer INSIGHTS Tool.
9. Appsee: https://www.appsee.com/
Appsee is a great mobile marketing tool to record all customer actions. Just like every other modern mobile analytics tool, it also provides user’s insight in realtime.
It records every single gesture users including taps, swipes, pinches, etc and then generates touch-heatmaps to develop transparency about user’s interaction with your app.
It helps you keep a track of crashes, auto-detects UI problems & other key reasons leading to unresponsive actions at user’s end.
It is instrumental in improving the UX in the app for generating increased user engagement, conversions and in-app monetization
Appsee also offers its clients server-side API, premium support and self-hosting. To integrate Appsee SDK into your app, you just have to add a single line of code. With just a few minutes of coding, Appsee automatically starts detecting all screens, elements and user actions in the app without pre-defining these events.
Appsee’s conversion funnels are perfect measurement tools for getting insight on your conversion rates at each relevant process/stage/event of the app.
10. Adjust: https://www.adjust.com/
‘Adjust’ is a mobile marketing tool. It also acts as a fraud & bot prevention tool for data-driven marketers. The main purpose of Adjust is to connect each user to the ads they interact with and prevent possible fraud.
Until now, Adjust has served 35000+ applications worldwide and has been integrated with over 1,000 advertising partners. It offers their services and support in 21 languages, across 11 countries, which are best suited for most small and medium-sized businesses (SMBs) and startups.
The mobile app attribution of Adjust tracks user’s journey through the application from installation, to interaction to engagement & finally till conversion.
The analytics help you understand users & their intent. Adjust is a key tool for advertisers and marketers who aim to boost user conversions through intelligent marketing strategies.
With features like centralised control & audience builder, you can manage complex marketing tasks & target the potential audience on a recurrent basis.
Security is Adjust’s priority & thus it prevents frauds from stealing your ad budgets and skewing datasets. Unlike other fraud solutions, it not only generates fraud alerts but acts in real-time to prevent them from occurring.
Adjust’s child brand ‘Unbotify’ helps you keep your apps free from automated bots and prevent in-app frauds.
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