Mobile Marketing Tools are key to make your business and brand visible on mobile online business. Before starting Mobile Marketing, it is important to use some of the most important and relevant tools related to Mobile Marketing.
1. Flurry: Flurry is a mobile advertising platform that enables companies to build, measure and monetize mobile applications in new app company. Flurry helps to optimize mobile experience via better apps and more personal ads.
2. Admob: AdMob is Google’s mobile ad network. It allows the user to advertise the mobile app from within other apps.
3. Doubleclick: It is Google’s subsidiary that develops and provides Internet ad serving services. Doubleclick caters to different needs of different users viz. advertisers, publishers and networks. For advertisers or agencies, it is an ad management solution that allows to manage the complete scope of digital advertising programmes.
4. MMedia: mMedia is a comprehensive tool that offers self-service mobile advertising and application monetization facility. The set of integrated tools helps to manage the business through one dashboard.
5. Localytics: Localytics is a paid mobile app analytics tool that caters to apps on iOS, Android, Windows Phone, Blackberry and HTML5 mobile platforms. This tool gives unique features such as in-app messaging, life-time value tracking and push messaging.
6. WebTrends mobile analytics: WebTrends mobile analytics tool provides in-depth information about the customer activity in mobile optimized websites and mobile apps for better customer engagement. It integrates with all major mobile devices, tablets and platforms thus facilitating real-time data on key metrics & single dashboard reporting on multiple mobile campaigns. https://www.webtrends.com/
7. Countly: Countly is an open source mobile app analytics tool that supports Android, iOS, Windows Phone and Blackberry apps. This tool provides real-time data analytics and brings along direct email and forum support. https://count.ly/
8. Amplitude: Amplitude is a mobile analytics tool for decision makers that act as a real-time mobile analytics platform. This tool helps to track daily, weekly and monthly active users. Also, it allows access to following metrics: sessions, retention, device types, platform, country, language, app version, location etc.
9. Mix Panel: Mix Panel provides both web as well as mobile app analytics solution. It is a great tool to apply in case of a newly launched app. This mobile analytics tool enables the user to link web and mobile users so as to understand website’s retention statistics.
10. Upsight: Upsight provides you the information pertaining to core acquisition, engagement and revenue metrics. It gives funnel analysis and provides deeper analysis of those metrics that web analytics do not provide.
11. AppSee: AppSee is a paid iOS app analytics tool. This tool offers better accessibility through a fully integrated online dashboard that gives reports on multiple sessions or single experience, at a time.
12. Mobile App Tracking: Mobile App Tracking as the name suggests is a tool integrated with plenty of mobile ad networks and publishers. It helps to track the marketing campaign across multiple ad networks.
13. Adjust: Formerly known as Adeven, Adjust is the new and improved mobile app analytics platform. Adjust has a real-time analysis system that provides most valuable traffic to the website.
14. DesignModo’s Responsive Test: DesignModo is one stop shop comprising of the best WordPress themes and frameworks. This responsive design tool publishes web design articles and tutorials. https://designmodo.com/responsive-test/
15. BrowserStack: BrowserStack allows the user to remotely access an entire host of devices thus enabling to do proper quality analysis. This tool is publicized by Microsoft as an effective tool for testing old versions of Internet Explorer.
16. Mobitest: Mobitest is one such responsive design tool that makes it easy to see how the designs are performing. It allows to have a quick insight into the level of site performance by looking at website’s load time, average page size and waterfall chart.
17. Appcelerator: Appcelerator Titanium development platform allows easy access to users over 300 APIs and location information. It helps in development of native mobile, tablet and desktop apps through web programming languages such as HTML, PHP, JavaScript, Ruby and Python. https://www.appcelerator.com/
18. RhoMobile: RhoMobile allows multi-platform mobile app development. By leveraging upon this tool, developers can create native apps on Android, Windows Mobile, Symbian, iPhone and RIM Operating Systems (OS).
19. MoSync: MoSync is a Free Open Source Software (FOSS) multi-platform mobile app development tool. Besides supporting languages such as JavaScript, PHP, Ruby and Python, now MoSync also includes Eclipse-based IDE for C/C++ programming.
20. PhoneGap: Another free and open source framework, PhoneGap allows creation of mobile apps through standardized web APIs. PhoneGap lets developers use HTML, JavaScript and CSS to create apps that are available as first-class applications on the phone.
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