1. KEYWORD RESEARCH
You need to figure out what you are going to write about and base it off what your audience is already searching for.
2. ON PAGE SEO
You want to write for humans, but you need to optimize your content with on page SEO tactics so Google understands what your content is about.
3. LINK BUILDING
Link building or off page SEO is essential to promote your content to the right audience and gain authority in Google's eyes.
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