Bringing your business online is not enough. You need to get noticed to turn your business into a brand. Search Engine Optimisation helps your website rank higher in Google & other search engine results. This is why we’ve compiled a list of top SEO tools here.
1. Ahrefs: https://ahrefs.com/
Ahref SEO tool is one of the best alternatives for Google Ads’ Keyword tool. Afreh’s dashboard unlocks a cluster of SEO tools to help you grow your business/brand or website.
Ahref has a database of over 3 billion keywords. Their keyword tool generates the most prominent and probably one of the highest keyword results.
With their content gap feature, you can search for Keyword being used by your competitors and industry leaders. They claim to digitally crawl 54 billion web pages regularly and update their data-index every 15 minutes, making them one of the most prominent SEO tools & SEO service provider.
You can even track the latest backlinks for any URL.
Ahref lets you monitor the words performing the best & track the pages where your keyword has been mentioned and track your ranking accordingly.
The “Highlight unlinked domains” option can help you monitor websites which have never linked to you & target them for your upcoming campaigns. With instant mail alerts about every single key notification, you are always updated with your insights.
2. Google Search Console (Top SEO tool): https://search.google.com/search-console/welcome
Google search console is the tool to understand, “What question brings the users to your website?” Google Console’s URL inspection tool hands over your key information after crawling the Google Indexed URLs.
You can track the searches, queries & keywords, where your website is better listed than others. You can track total clicks, total impressions, and the average click-through rates of your URL through search results. It can help you to understand how Google and its users view your website and allow you to optimize for better performance in google search results.
With Google Console’s reports you can monitor your AMP (Accelerated Mobile Pages), the pages which load faster on Mobile devices). This can help you test your website’s mobile usability and optimise its performance.
You can create sitemaps to monitor competitors’ websites as well as to track your own website’s performance. Monitor your site’s load time, rankings, security issues & much more, all with a single dashboard.
3. SEMRush Marketing SEO Tools: https://www.semrush.com/
SEM Rush is extensively used SEO tool which specialises in keyword research, competitor analysis and Google Ad campaign optimization.
SEMRush’s keyword gap tools render a list of keyword for your website, which is already generating traffic for your competitors. Their keyword difficulty tool helps you understand the difficulty level of using a particular keyword.
Prioritize a keyword accordingly and write content that contains lots of LSI (Latent Semantic Indexing) keywords with their SEO Content Template feature.
The traffic analytics tools monitor user’s interaction with website’s in terms of total visits & unique visitors, average page views, bounce rate, session duration etc.
SEMRush’s Traffic Source feature enlists the website, which is bringing traffic to your competitor’s website. Use the data to prepare a strategic ad-campaign to get visitors from the listed URLs.
Their Link building tool potentially analyses a site’s link profile & link’s anchor text usage too. And just like other elite SEO tools, SEM rush also tracks your ranking, generates alerts & conduct site audits for you.
4. Moz: SEO Software: https://moz.com/
MOZ SEO software is another market leader for top SEO tools. Their Open Site Explorer has an index of 35.5 trillion links. It comes in free as well as paid (Pro) version.
It has tools to track back-linking to your website, generate different scores based on domain authority, number of linking domains, inbound links, spam score etc. Compare your scores with competitor’s to know where you are at.
With MOZ’s link intersect feature, know the sites working for your competitors & run link building campaigns to engage with new URLs. Find your latest mentions across different web-pages and plan ads to target the website visitors.
The keyword explorer can help you understand monthly views, keyword usage difficulty, organic CTR (Click Through Rate) and Priority score. It has some tools to help you figure out the keywords which are already generating traffic for your competitors.
Get your page’s on-page SEO optimisation score, track movements on your web-pages & its ranking, review your site’s audit reports to refine your SEO strategy and jump higher in the Index.
Last but not the least, MOZ provides you with a MOZ Bar. MOZ Bar is a google chrome extension that gives you link data (like Domain Authority and Page Authority). You can perform link analysis for every link you search for.
5. KWFinder: https://kwfinder.com/
KW Finder is a great SEO Keyword Tool to find location-specific, long-tail keywords having a lower level of competition. With a 3-dimensional key-word search space you can search keywords in suggestions, autocomplete, and questions category across 50K+ precise location.
KWFinder’s SEO difficulty metric is based on SEO stats of the pages on the first page of Google. Their SERP analysis is super simple and easy to understand.
With historical data on search volumes, understand search trends, regular search counts and CPC & PPC rates for your desired Keyword. Generate organic traffic with content based on long-term trends, seasonal keywords & hot topics.
Monitor your website’s back-linking and generate site lookup reports to monitor your site’s SEO performance.
KW Finder is mainly built for Keyword research, as the name suggests. This is why, it may not have a bigger toolbox like Moz, Ahref or SpyFu. But as a key-word research tool, it is a must-have in your SEO toolbox.
6. Ubersuggest: https://neilpatel.com/ubersuggest/
Uber suggest is a comprehensive SEO tool owned by Neil Patel, the renowned digital marketing entrepreneur. Their ‘Keyword Ideas’ feature generates a list of long-tail keywords. It generates a list of preposition b based, questions based & comparison based key-words.
Gets an overview of each word including search volume, paid & SEO difficulty, average CPC, PPC and SEO competition.
The tool suggests you the number of backlinks you need to get listed on the first page and gives you a list of topic suggestion for creating content that can drive lots of traffic, backlinks, and social media shares & more back-linking.
Get an overview of your competitor’s SEO strategy with Domain Overview tool. Get a report of the number of keywords they are ranked in with the number of backlinks, their domain score and their monthly organic traffic.
Ubersuggest’s Top Pages gives you a list of pages that send a site the most search engine traffic. You can sort top pages and see the keywords that send them the most traffic.
SEO Audit feature helps you improvise your site’s performance by giving you different reports on Organic Monthly Traffic, Organic Keywords, Backlinks, On-Page SEO Score, Critical Errors, Site speed, Top SEO Issues & back-linking.
7. Answer The Public: Free SEO Tools: https://answerthepublic.com/
Answer the Public is Free SEO tools which allow you to find questions, prepositions, comparisons, alphabetical, and related searches for a particular keyword. It questions the category of keyword suggestion is one of the most unique ones. It autocompletes searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will.
Apart from this, it’s alphabetic & preposition based keyword suggestion index is one of its kind. This is why ‘Answer the Public’ is considered as one of the best keyword generation tool.
Further, by clicking on any keyword, you can get their insights for keyword difficulty, search volume, return rate, organic and paid clicks & click-through rate.
Understand your potential customer’s behaviour with relevant keyword insights and use it to optimize your landing pages to rank higher in google search Index.
Answer the public is one of the best tools to help you become a pro at formulating the best keyword placement strategy.
8. SpyFu: https://www.spyfu.com/
SpyFu is a free SEO tool and as the name suggests, it does the spying work for you. It investigates what your competitors are doing to grow online and keeps you reported with their updates.
It investigates their activities and provides you with competitive analysis for Search engine rankings, PPC campaigns & Backlinks for your competitor’s URL.
You can save the list of saving competitors whom you wish to follow and then you can regularly monitor their activities and compare the changes.
With SpyFu’s PPC research tool, you can track the performance of a particular campaign, even without running a pilot test. Just spy on your competitor’s keyword campaigns and strategy and then formulate your own accordingly.
By reviewing your competitor’s click-through rate, you can determine budget, best performing keywords & most effective ad copy for your ad campaign. In a way, your competitors pay for your market research.
You can track the backlinks of your competitors, monitor their performances and enlist the best URLs to engage with your website.
9. Woorank: SEO Ranking Tool: https://www.woorank.com/
Woorank is an SEO Analysis & Ranking tool which helps you conduct an SEO audit of a particular URL. It analyses a website on various ranking factors, conducts usability test & gives you a report of your website’s health.
Use this information to fix any bugs or errors that may harm your rankings. The tool also provides you instantly with multiple suggestions, tips & solution to save your research time.
The reports inform you about how your website is viewed by the user’s on google search, how mobile-friendly interface & usability it has, it’s internal links, alt attributes, sitemap and other on-page SEO factors.
Their backlink scoring to estimates the number of domains your URL is linked with as well as performs their quality check at the same time. Factors like relevancy of the anchor text, authority, and trustworthiness of the domain etc. define the quality of a domain.
One important feature of Woorank is that it can also conduct a social media review for you Facebook, Twitter, and Google+ pages and accounts.
Woorank’s keyword tool is great equipment to assist you in planning most engaging and traffic oriented ad-campaign. Also, their Site Crawler is of great use when you wish to improve your URLs on-page SEO.
10. Majestic: https://majestic.com/
Majestic is one of the best & most powerful SEO tools. Apart from a database which is being updated regularly, they have a historic index, which goes back to 2011.
At Site Explorer, you can overview some important metrics including Citation Flow (a score of the number of backlinks), Trust Flow (score for quality of backlinks), Topical Trust Flow (significance of a site by industry) and a Link Profile.
With the Bulk Backlink Checker, perform meticulous analysis for significant URLs, compare their scores and undertake Keyword planning with Keyword Checker.
Majestic’s campaign section, unlike other SEO tools, has a unique interface and data presentation method, which helps you understand the insights in a better way. Further, their keyword checker, instead of looking for keyword count, search for a keyword in URL, title, anchor text, and checks how many times the keyword appears in the text.
Neighbourhood checker finds referring IP’s of the backlinks. A site having backlinks from different websites but the same IP will are less valuable as compared to those getting it from different IP’s.
With Majestic’s URL submitter, you can make Majestic bots to crawl several URLs for monitoring purpose. Their Clique hunter checks for the sites that are back-linking to more than one site. You can add up to 10 domains for analysis. All of this combined makes Majestic one heck of an SEO tool.
11. SEOQuake: https://www.seoquake.com/
SEOQuake is a free browser plugin by SEMRush provides you with organic live search data on webpages. While you search results on google and scroll through various pages, just activate SEOquake plugin and review a series of reports about the webpage’s SEO value.
SEOQuake does SEO Audit for your website, Internal/External Link analysis and even social metrics. SEOquake is your tool to uncover endless possibilities of gaining significant information.
With SEOQuake Plugin you can conduct Keyword research and make wise decisions about the choice of right words for your campaign with its Keyword Density report.
From SERP analytics to page diagnosis, SEOquake can be a key tool for you in developing an effective strategy for your growing your business digitally.
12. Siteliner: http://www.siteliner.com/
Siteliner is an internal website Analysis Tool used to scan and identify issues that affect your site’s quality. Sitliner has one of the best crawlers which can scan up to 500 pages in a single run and generates a standard XML sitemap and detailed report of key information about each page.
Service lets you evaluate internal duplicate content within your domain. Just input your URL in the search box and it will generate a report of key improvements that you need to make in your site to rise above your competitors.
The page power tool does a comprehensive back-linking analysis of every web-page of your website. It checks the numbers of links every page has received and the quality of each link.
Further, you can also verify each of the links to confirm which ones are working and which ones are broken. A tabulated report of broken links can help you fix the issues.
You can determine your website’s avg. page size, avg. words per page, avg. load time and compare them with the market benchmarks to know the gap you have to cover.
13. Fat Rank: SEO Tools: https://www.fatrank.com/
PageRank is a Keyword Ranking checker tool in the form of a browser extension. The extension/plugin provided by Fatjoe company checks and tracks keyword rankings for your website in the Google SERP. You can add multiple websites and unlimited keywords and track your ranking in any country.
It searches top 100 URLs in SERP and determines which one is ranking for the specific keyword. If your URL doesn’t rank for the top 100 results, you now know that you need to make necessary adjustments to optimize your online business for that keyword.
It uses Google’s search database to render you with the most accurate information. You can conduct your website’s analysis for unlimited keywords and can download a detailed ranking report in CSV or PDF Format.
14. Keywords Everywhere: SEO Keyword Tool: https://keywordseverywhere.com/
Keywords Everywhere is a free SEO tool which is available as a Google Chrome and Mozilla Firefox extension. It aggregates data from more than 16 SEO platforms including Google Search Console, Google Analytics, Google Trends, Google Keyword Planner, YouTube, Amazon, eBay, UberSuggest etc.
The tool is primarily designed for determining keyword search volume, CPC, and competition level. You can even get a CSV report for the list of your keywords
It can yield high traffic generation for online sellers. You can use the CPC metrics to figure out how your PPC campaigns will perform.
Keyword everywhere has been reviewed as one of the best Keyword tools as it generates excellent results with any platform it is used with.
15. Screaming Frog: SEO Tools Online: https://www.screamingfrog.co.uk/
Unlike other online cloud-based Tools, SEO Frog is software that you have to download & install on your pc. It is compatible with Windows, macOS, and Ubuntu.
SF is primarily a crawling tool which crawls your website’s pages and links to generate a report on different broken links & other issues on your website.
The tool generates URL wise tabulated reports with status code returned, page title, meta description, H1 contents, H2 contents, and word count of each internal as well as external URL.
It can help you differentiate secure (HTTPS) protocol from the non-secure (HTTP) protocol.
Understand the good and the bad responses that your URL generates, get data related to the requested URLs, analyze titles of every page, optimize your meta-description & meta-keyword.
You can use a custom search to go through your HTML source and extract data with XPath, regex, or CSS Path.
Also, you can get analytics gathered from Google trends such as sessions, the number of new users,and average session duration.
With Crawl Overview Report you get a bird’s-eye view of the info you’ll see in all the tabs in Number of URLs found, blocked by robots.txt, crawled, encountered & response codes encountered.
There are several other features, which makes Screaming frog SEO an indispensable tool for budding professionals & experts.
16. CORA: Advanced SEO Tools: https://corasoftwarereview.com/
CORA is a great SEO tool to improve your on-page SEO. It does reverse analysis of the first 100 google search results by looking at 540 different factors which correlate with the page rankings for a particular keyword and calculates what matters the most.
As soon as you install the plugin in your browser, it will start accumulating information for your every search result and will generate a tabulate report in a spreadsheet on your PC. The report consists of data on different factors, graphs as well as the correlation data.
Apart from usual keyword related data like word count etc., CORA gives you better LSI Keyword suggestions, Keyword density score, Word count along with Number of images/Videos as well as the number of keywords in the title tag, heading tags & paragraph tags.
CORA is integrated with Ahrefs to analyze backlinks. You can perform an SEO audit of your website and determine the amount of tuning needed on your website to become competitive & the points that you need to work upon for better ranking. And all of that, in a matter of minutes.
Serpstat is an all-in-one SEO platform. Usually like any other comprehensive SEO Tool, it has all the necessary tool to perform assist you in improving your website’s SEO.
Currently, it provides data for 18 different google geologies from around the world. It serves you with multiple keyword suggestions including autocomplete, queries, related LSIs etc.
Further, the Keyword intent metrics can help you decode special elements like maps, shopping, answers, listings etc. where your keyword is listed in SERP. Assign tags to certain groups of keywords and track their daily stats.
It also provides Keyword difficulty metric, Keyword clustering feature & Competitive keyword research. You can conduct a competitive analysis for a particular keyword for multiple competitor URLs. Compare your ranking with others using Rank tracking feature.
With backlink analysis get an overview score of no. of referring pages, indexed pages, linked domains/pages, Referring IPs, their subnets, and their Trust and Page Rank.
You can perform a complete audit of your site and report on factors like HTTP status code, Meta tags and headings, Meta tags and headings, Redirects and links, Server Parameters, Content issues & much more. Serpstat has all the features which make it a perfect SEO tool.
18. Google Page-Speed: Insights: https://developers.google.com/speed/pagespeed/insights/
Google has a family of tools which can help you boost and optimise your website’s performance. Google Page-Speed Insights is one of those tools from Google which generates multiple performance metrics for you including a personalized Optimization Score and a list of prioritized suggestions to help improve a webpage’s running speed on all devices.
It has a set of triggers for slow speed. It warns you about is your site' server response time which is the time that it takes Google to load the HTML code from your server. It also signals about browser caching issues when Improper caching slow down your page.
It helps you detect multiple issues on your page including:
Images which can’t be optimised
External CSS scripts that delay page rendering
Landing pages redirects affecting user experience
JavaScript file in the above-the-fold portion, preventing a page from loading,
Excessive or improper coding, deferring your page’s loading session and much more.
19. Bing Webmaster Tools: https://www.bing.com/toolbox/webmaster
Bing Webmaster Tools is Microsoft Bing’s answer to Google Search Console. While many people ignore to use this tool, you need to understand that it is very important to use this tool parallel with all of your Google SEO oriented tools.
Bing is the 2nd biggest search Engine after google and you cannot ignore the amount of data it processes. Bing is a major source of daily organic traffic and it is stretching its scope every day.
It is better to use the 2 tools together. With Bing Webmaster tools & Google SC, you can monitor your website’s 100% security. Bing’s WT reports can help you overcome the occasional crawl or indexation performance issues of Google SC.
Apart from this, you can use Bing’s keyword tools and SEO analyser’s tool alongside Google’s KW & SEO tools to rank on both the major search engines parallelly. This way you can grow your business day and night in a whole dimension, where your competitors may not be paying attention at all.
20. Google Keyword Planner: https://ads.google.com/intl/en_in/home/tools/keyword-planner/
Google’s Keyword Planner is not a separate SEO tool but is a part of Google’s Adwords PPC platform. An excellent tool for discovering words which can help you design effective and engaging PPC campaigns to rank you in organic search.
Being Google’s in-house tool, the data is extremely accurate & reliable. Google Keyword Planner is not into any other word like SEO audit or backlink analysis. It is made for only one job and it does it in the best way. With Keyword Planner you can brainstorm keywords ideas for either a particular keyword or for a specific landing page or even for a particular product or service. All you have to do is just search for a keyword, or enter a landing page URL in the search box or select one of the thousands of pre-defined keyword categories.
Google KW Planner provides robust filtering capabilities through particulars like Average CPC, estimated search volume, keyword competition, exclude keywords already in your account etc.
Comments