Speaking the Language of a Social media marketer
SMM - Social Media Marketing
KPI - Key Performance Indicator
A value used to measure the success of marketing campaigns and projects against business goals. Performance Indicators include all data and analytics measurements such as engagement rate, click through rate, etc.
ROI - Return on Investment
A formula used to calculate the profitability and efficiency of a marketing investment (monetary or time-spent). ROI = Value of Investment Cost of Investment)/ Cost of Investment .
CTR - Click through Rate
A formula used to determine how many people click one specific link out of the total number of people who view price of marketing content (landing page, blog post, email etc).
CTA - Call to Action
Word, phrase, or image designed to provoke a specific act or response from your audience.
PPC - Pay per click
A digital advertising payment method in which you pay a certain amount each time someone clicks on your ad. Also refered to as CPC (Cost Per Click). There are other payment methods including CPL (Cost Per Lead), CPA (Cost Per Acquisition), etc.
SEO - Search Engine Optimization
General practices marketers follow when creating content and setting up their website, in order to improve search results and, ultimately, increase organic website traffic.
UGC - User Generated Content
General practices marketers follow when creating content and setting up their website, in order to improve search results and, ultimately, increase organic website traffic.
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